05 Mar 27 labels for Estrella Galicia’s Beer Encyclopedia

Index of contents:

• Presentation of “La Enciclobirra” (The Beer Encyclopedia)
• Estrella Galicia’s label personalization strategy
• A result that leaves its mark

If anything characterizes Estrella Galicia, it is its ability to surprise with unique special editions. The latest, La Enciclobirra, is a collection of 27 bottles that form the first drinkable beer encyclopedia, and Rieusset has been entrusted with printing the labels with the 27 variations in rotogravure.

Presentation of “La Enciclobirra”

The launch of “La Enciclobirra” is an extension of the experience offered by MEGA, the Estrella Galicia Museum, which is now at the beginning of its sixth season as a national reference point for the dissemination of beer. During the presentation, the museum’s director, Marta Rodríguez Gutiérrez, emphasized that “the objective is to continue offering a unique experience to our visitors, reinforcing our role as the ‘cathedral of beer’ in Spain. The Enciclobirra allows us to spread our message much further afield. MEGA will be in the hands of every Estrella Galicia consumer when they are enjoying beer, so we will continue to provide beer knowledge outside the museum’s facilities”.

Via LinkedIn

This initiative seeks to transmit in a fun and educational way the brewing tradition and knowledge that the company has accumulated over almost 120 years, and it does so by offering information about key concepts of the brewing world on its labels. For example, the bottle with the letter ‘A’ explains the origin of the water (“agua” in Spanish) used by Estrella Galicia: “They say that Galicia is the land of water. Ours is 100% water from Cecebre”. Or the letter ‘L’, which describes the hops (“lúpulo” in Spanish), the flower that gives the beer its characteristic bitterness and aroma.

Via bigcrafters.com

At Rieusset, we have worked to ensure that each of these labels reflects the spirit of the brand and its passion for beer. Thanks to rotogravure printing, we have achieved exceptional quality and chromatic uniformity throughout the collection.

Estrella Galicia’s label personalization strategy

To create the labels for the Enciclobirra, Rieusset has opted for our rotogravure printing technology. This printing process not only ensures perfect definition of the graphic details, but also guarantees chromatic uniformity throughout the print run, a critical aspect in a project like this, where each of the 27 variants had to maintain the same tone and quality.

Adapting the design has been one of the biggest challenges. Each of the 27 variations contains technical and cultural information on brewing terms, which means that a completely homogeneous print quality must be maintained in each of them.

In addition, it has been necessary for production to meet specific requirements in terms of volume and delivery times. Estrella Galicia has launched the collection in supermarkets and through the bigcrafters.com website in formats of six units, which implies “a massive production that has reached 10 million liters of beer” (according to Spain’s El Periódico newspaper, 2025). Thanks to our ability to work with large volumes and the efficiency of our processes, we are able to deliver the labels within the agreed deadline, maintaining the required quality standards at all times.

Sustainability is another fundamental pillar in this project. Estrella Galicia is a company committed to respecting the environment, a philosophy that we fully share at Rieusset. Therefore, we apply our sustainable solutions, using recyclable materials and optimizing the use of resources during the printing process.

A result that leaves its mark

The result is a collection that has captured the public’s attention not only because of its originality, but also due to the quality and detail of the labels. Each bottle has become an invitation to learn while enjoying a beer, consolidating Estrella Galicia’s role as a brand that offers quality products while at the same time focusing on dissemination and an emotional connection with its consumers. The reception at the points of sale has been excellent, with a high demand both in supermarkets and in MEGA’s physical store.

Via Estrella Galicia

For Rieusset, this project has been further proof of our ability to adapt to the specific needs of our customers, innovating and applying customized solutions for each challenge. Our experience in the sector of the brewing industry, combined with advanced technology and commitment to sustainability, allows us to offer labels and packaging that not only protect and present the product, but also convey its essence and history.

If your brand is looking for a packaging solution that combines creativity, quality and sustainability, don’t hesitate to contact us. We will be happy to help you make your next project a reality.