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March 2019

February 2019

Labels, packaging and marketing, a winning combination

By |2019-03-08T14:17:19+00:0028 February, 2019|Blog|

Triangles are geometric figures that symbolize perfection. For some cultures they represent the three kingdoms: animal, mineral and vegetable. For others they symbolize strength, beauty and knowledge. But all of these cultures believe that they are elements and qualities that live together in unity. They all balance, complement and nourish each other – to the [...]

Types of labels that will get you noticed

By |2019-02-26T12:06:25+00:0015 February, 2019|Blog|

In Rieusset, we make sure that our customers’ products don’t go unnoticed on the supermarket shelves. How? Very simply. By offering them innovative labeling solutions that are full of creativity. Actually, this is not very easy at all. It is a labor-intensive process in which you have to study the market and the competition well [...]

January 2019

What the packaging of the future will be like

By |2019-01-31T14:58:05+00:0031 January, 2019|Blog|

2019 came with the intention of being here to stay quite a while. Now at the point of finishing the first month of this new year, in Rieusset it is time to assess the situation. Not only regarding to what happened in 2018, but also in terms of what the more immediate future of the [...]

Homologation and its benefits

By |2019-01-28T06:37:55+00:0028 January, 2019|Blog, Quality, Rieusset|

Homologation – what is homologation? Why do we have to homologate? Does the supplier require it? Does the customer require it? In this post we are going to explain how we feel about homologation in Rieusset and what benefits there are behind it.   What is homologation? In Rieusset we consider homologation as the process [...]

Estrella Galicia. How to stand out through a label

By |2019-01-25T10:11:16+00:0015 January, 2019|Blog|

Although Estrella Galicia needs no presentation, there are other beers on the market that compete with it on the supermarket shelves. For this reason, in spite of being a very well-known beer, it must set itself apart from its competitors with the aim of standing out, attracting the consumer’s attention, winning them over and being [...]

December 2018

Do image and lettering influence how packaging is perceived?

By |2018-12-14T11:59:25+00:0014 December, 2018|Blog|

Although it may seem self-evident that the image of a product and the lettering or typeface used on the label influence the consumer’s perception, the reasons for why this happens are not all that obvious. In the case of a product such as wine, more than 80% of consumers who know nothing about wines base [...]

Design approval

By |2018-12-11T06:56:46+00:0011 December, 2018|Customer, Quality, Rieusset|

In the past we have talked about how product design is created to attract the consumer’s attention (How to design packaging that will make the consumer fall in love or How the color of packaging influences the decision to buy, among others), but today we want to tell you about the steps involved in reproducing [...]

November 2018

Stand out and you shall conquer

By |2018-11-30T10:48:05+00:0030 November, 2018|Rieusset|

Highlight, underscore, differentiate, distinguish. All these terms are synonyms for standing out, for emphasizing something in order to try and set yourself apart from the rest. This is essential nowadays in a world in which products resemble each other more and more, practically have the same characteristics and advantages, their prices are similar, and they [...]