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December 2018

Do image and lettering influence how packaging is perceived?

By |2018-12-14T11:59:25+00:0014 December, 2018|Blog|

Although it may seem self-evident that the image of a product and the lettering or typeface used on the label influence the consumer’s perception, the reasons for why this happens are not all that obvious. In the case of a product such as wine, more than 80% of consumers who know nothing about wines base [...]

Design approval

By |2018-12-11T06:56:46+00:0011 December, 2018|Customer, Quality, Rieusset|

In the past we have talked about how product design is created to attract the consumer’s attention (How to design packaging that will make the consumer fall in love or How the color of packaging influences the decision to buy, among others), but today we want to tell you about the steps involved in reproducing [...]

November 2018

Stand out and you shall conquer

By |2018-11-30T10:48:05+00:0030 November, 2018|Rieusset|

Highlight, underscore, differentiate, distinguish. All these terms are synonyms for standing out, for emphasizing something in order to try and set yourself apart from the rest. This is essential nowadays in a world in which products resemble each other more and more, practically have the same characteristics and advantages, their prices are similar, and they [...]

October 2018

Nutritional information: how to display it on your labels

By |2018-11-21T10:41:46+00:0030 October, 2018|Blog|

Caring about maintaining a healthy lifestyle is becoming a more and more widespread concern in today’s society. However, in order to incorporate these healthy habits into our daily routine, it is essential to be able to read the labels of the food and drink that we buy. And for this, manufacturers display nutritional information on [...]

Unannounced BRC Packaging Audit

By |2018-10-25T12:54:20+00:0025 October, 2018|Blog|

It was a Tuesday like any other. I had set my objectives for the day, meetings, reports,….business as usual. However, at 10 a.m. the receptionist informs me: “Joaquín, a person who says he’s an auditor is coming up to see you." Immediately I got nervous; “How is this possible? Already? This can’t be. Who did [...]

The experience of compiling the needs and expectations of the interested parties in Rieusset

By |2018-09-27T05:48:36+00:0022 October, 2018|Blog, Quality, Rieusset|

Today we are going to tell you about the results we obtained when we asked about the needs and expectation of the interested parties. If you recall, toward the end of last year I wrote a post called “Needs and expectations of the interested parties in Rieusset” in which I told you about where this [...]

The importance of packaging in e-commerce

By |2018-10-16T11:33:12+00:0016 October, 2018|Blog|

Online commerce is a reality in all corners of the world, and it is on the rise. According to the latest figures presented by the National Commission for Markets and Competition (CNMC), in Spain electronic commerce made up 7,700 million Euros in the third quarter of 2017, 26% more than the previous year (article in Spanish). [...]

September 2018

How the color of packaging influences the decision to buy

By |2018-10-15T15:23:46+00:0026 September, 2018|Blog|

A product’s packaging is one of the strategic sales tools that sets an article apart from its competitors at the point of sale. It influences the consumer’s decision to purchase, and it is one of the reasons to choose a product or pass it by. It is, as we said in another Rieusset article, the [...]

How to design packaging that will make the consumer fall in love

By |2018-09-12T10:29:45+00:0012 September, 2018|Blog|

Packaging is a strategic sales tool used for giving your product personality, setting it apart from your competition and supplying it with a look of quality in the eyes of the consumer. According to the Promotional Marketing Association, when price is not the issue for a consumer, the factor that most influences his/her decision to [...]

Four aspects to consider when choosing the material for our sleeve

By |2018-08-06T05:32:10+00:0010 September, 2018|Blog, Products, Rieusset|

Do you know which aspects you must keep in mind when choosing the material for your sleeve? No. Yes. Well today we will show you how we in Rieusset select the material that adapts itself best to what our customers want. Furthermore, and as a continuation to the earlier post Would you like us to [...]