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October 2018

The importance of packaging in e-commerce

By |2018-10-16T11:33:12+00:0016 October, 2018|Blog|

Online commerce is a reality in all corners of the world, and it is on the rise. According to the latest figures presented by the National Commission for Markets and Competition (CNMC), in Spain electronic commerce made up 7,700 million Euros in the third quarter of 2017, 26% more than the previous year (article in Spanish). [...]

September 2018

How the color of packaging influences the decision to buy

By |2018-10-15T15:23:46+00:0026 September, 2018|Blog|

A product’s packaging is one of the strategic sales tools that sets an article apart from its competitors at the point of sale. It influences the consumer’s decision to purchase, and it is one of the reasons to choose a product or pass it by. It is, as we said in another Rieusset article, the [...]

How to design packaging that will make the consumer fall in love

By |2018-09-12T10:29:45+00:0012 September, 2018|Blog|

Packaging is a strategic sales tool used for giving your product personality, setting it apart from your competition and supplying it with a look of quality in the eyes of the consumer. According to the Promotional Marketing Association, when price is not the issue for a consumer, the factor that most influences his/her decision to [...]

Four aspects to consider when choosing the material for our sleeve

By |2018-08-06T05:32:10+00:0010 September, 2018|Blog, Products, Rieusset|

Do you know which aspects you must keep in mind when choosing the material for your sleeve? No. Yes. Well today we will show you how we in Rieusset select the material that adapts itself best to what our customers want. Furthermore, and as a continuation to the earlier post Would you like us to [...]

August 2018

What is the nutritional traffic light and why was it rejected in Spain?

By |2018-09-03T08:38:43+00:0029 August, 2018|Blog|

Reading a label is no easy task. First we have to deal with small print, then tiny numbers, and finally illegible codes. Due to this difficulty, many times we overlook valuable nutritional information, such as the ingredients or the composition of the product at hand. In any case, so as to make this task a [...]

3 biodegradable packaging materials for sustainable products

By |2018-08-27T08:12:57+00:009 August, 2018|Blog|

Who said that packaging and respect for the environment don’t go together? Ever since, with the boom of sustainable products, the first biodegradable packaging containers began to be designed, the problem presented by packaging made out of plastic, paper, cardboard, glass and other types of materials is no longer as pressing. However, traditional packaging still [...]

Would you like us to decorate your packaging with a sleeve?

By |2018-08-06T05:27:57+00:006 August, 2018|Blog, Products, Rieusset|

In this post we are going to talk about sleeves, those “dresses” that we at Rieusset put on packaging in order to decorate them and make them stand out on the shelf. Sleeves, also called heat shrink sleeves, are labels that adapt themselves to the shape of any packaging due to the material they are [...]

Trends in the labels and flexible packaging market

By |2018-08-06T05:29:54+00:006 August, 2018|Blog, Rieusset|

In this post we want to explain the tendencies that are being followed on the market of labels as well as flexible packaging, and which are pushing companies, product manufacturers and packaging manufacturers like us to adapt ourselves in order to be able to respond to this demand. Let me start with the conclusions reached [...]

July 2018

Does packaging influence the decision to buy?

By |2018-08-31T09:26:11+00:0026 July, 2018|Blog|

Everybody says it – first impressions matter. It is the “love at first sight” between the brand and the consumer. The fact is that when you don’t know a product, the first thing you value is what is closest at hand: its image. Packaging is without a doubt a decisive element in many users’ intention [...]

The keys to drinks labeling. Discover them!

By |2018-08-31T09:33:38+00:009 July, 2018|Blog|

Since 13 December 2014, EU Regulation nº 1169/2011 (document in Spanish), which regulates the nutritional information supplied to consumers, makes it compulsory to inform about nutritional information for the majority of transformed foods, which includes drinks. In this way, consumers can inform themselves about the energy value, fats, carbohydrates, sugars, proteins and salt contained in the [...]

A more efficient and economical label with a lower environmental impact

By |2018-07-02T05:51:07+00:002 July, 2018|Blog, Products, Rieusset|

Would you dare use a self-adhesive label without liner? And if I told you that it reduces environmental impact, is more efficient and even more economical? Rieusset produces a self-adhesive linerless label, i.e., a label that doesn’t need a release liner or backing paper, and which complies with these three characteristics. The linerless label offered [...]