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What drinks labels should transmit

When we go to any store or supermarket with the intention of buying a product, what calls our attention the most is what it looks like on the outside. Thus, the label is an article’s  best calling card, since through this it will make the article stand out visually. The shape of the label, its look or its colors, will allow us to quickly find the product we are looking for among all the others that fill the establishment’s shelves. Even in the case of something we have never purchased before, this label will serve as a gimmick to make us think: “I’ll try this.” 

Contents index

  • Drinks labels 
  • 3 essential characteristics of drinks labels 
  • What does Rieusset do regarding drinks labels? 

 

Drinks labels 

This happens even more with drinks than with food, since these products are not as necessary and are more related to leisure, wherefore they find us more willing to try new things. When we choose a wine, a soft drink, an energy drink or a sprit drink, we do it in a, let’s say, “more relaxed” way. Therefore, drinks labels play a crucial part in our purchasing decisions. Who hasn’t bought a new bottle of water, a soft drink or a beer that you had never consumed before just because of how much the label of those bottles caught your attention? 

3 essential characteristics of drinks labels 

Making labels for drinks is not an easy task, as these need to combine three enormously important characteristics: design, sustainability and information.

  • With regard to the design of drinks labels, what can we say that hasn’t been said already? Their shape, typeface, color, etc. have to be so attractive as to make that drink catch our eye and seduce us, so that as consumers we choose that product from among all the others. The market is full of success stories regarding bottle labels. Soft drinks such as  Coca-Cola, Pepsi or Red Bull, for example, are  distinctive on any supermarket shelf. And the same thing happens with some beers (Cruzcampo, Heineken, Coronita, Mahou, Damm…), with sprit drinks (Martini, JB, Larios…), with water (Font Vella, Solán de Cabras…). The labels of all these bottles make them unmistakable and unique products, allowing their manufacturers to increase the prestige of their brand at the same rate as their sales.  

Image taken from the Heineken website

 

Another very important issue to be considered when designing labels for bottles is at what type of consumer they are directed. A clear example is the younger consumer group, since children have become great consumers within the family sphere. Keeping in mind that the visual aspect calls the attention of children even more than adults, labels for children’s bottles need to make that child want that article. For this reason animal pictures are often used, or movies and popular characters such as Frozen, Kung-Fu Panda, or all types of superheroes. More than the product itself, children are looking for the emotions that this product transmits to them, which thus makes the labeling for children’s bottle so vitally important.

Image taken from the Font Vella website from its campaign
Pack Frozen 2 of three 0,33L bottles 

 

  • Another requisite with enormous importance in the drinks labeling sector is sustainability, especially ever since environmental awareness has increased among consumers and manufacturers. The only way for the consumer economy not to end up devouring our planet (and us along with it) is precisely one of sustainable consumption. It is therefore necessary to put materials on the market that facilitate the recycling of bottles and containers, and which limit CO2 emissions in their production.

 

  • The third indispensable point that bottle labels must comply with is that of giving us all the information about the product that we as consumers need to have, of course in line with what the currently applicable legislation requires of the labeling sector. This possibility of obtaining accurate facts is what will allow consumers to make responsible decisions when acquiring a product, while at the same time taking care of their health and that of their families.


But what information should bottle labels contain? The data that must be included is the following: the name of the drink (wine, juice, beer…), list of ingredients, net content, expiry date, manufacturer and distributer information,
discover them all. 

Regulation nº 1169/2011, that came into force in December of 2014, also requires that the countries of the European Union add a further piece of information to food product labels: its nutritional value. You can get more information regarding this in our article The keys to drinks labeling. Discover them!

What does Rieusset do with regard to drinks labels? 

Rieusset has been making labels for bottles for many years, scrupulously complying with these three requisites that any good label must have. 

Committed to the environment, Jordi López, general manager of Rieusset S.A., declares in the magazine NewPackaging that “At the process level, we already installed a solvent recovery plant in 2008 so that we do not incinerate the VOCs from the printing process, instead recovering the ethyl acetate in order to reintroduce it into the process.”

Furthermore, he states that “with regard to the product, Rieusset works according to the customer’s request and supplies labels made with recycled materials, in the case of paper, or with biodegradable materials, in the case of PLA.”

“Additionally, more and more customers are requesting Rieusset to make sleeves. Sleeves allow to cover bottles elegantly with a magnificent ‘dress’ that stands out above the other packaging while at the same time giving access to a great deal of information since sleeves are bigger than conventional labels. In this way, the product stands out on the shelf and allows the drink’s producer to do branding,” points out Jordi López

Do you need a label for your drinks? What are you waiting for? Contact us to design your best label. 

 

Rieusset
rieusset@gerosagroup.com