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19 Jun Organic ice creams with sustainable packaging: our partnership with Gelato Classico

Posted at 09:37h in About us by

Index of contents:

 

Gelato Classico, commitment to quality and the planet

Gelato Classico is a brand with a strong identity and a consolidated track record in the world of ice cream. Its commitment to quality and products that connect with consumers in an honest and responsible way has led them to develop a range of organic ice creams, a line that not only stands out for its natural ingredients, but also for its commitment to the environment.

gelato clasico

In this context, Gelato Classico was looking for a packaging solution that was in tune with the essence of their product. Beyond protecting the ice cream, it had to reflect the brand’s values of sustainability and environmental responsibility. The objective was clear: to find a packaging solution that was 100% paper, recyclable, functional and visually appealing.

At Rieusset we took on the challenge with enthusiasm. We knew that we had an opportunity to innovate with a client who believes in the power of packaging as a key part of their brand proposition. Working with this shared vision has allowed us to move towards a solution aligned with their values and identity.

 

Our technical proposal

After several phases of analysis and testing, we developed a solution printed in rotogravure on paper with a heat-seal coating. This coating allows the wrapper to be processed correctly on the packaging lines and, at the same time, to be integrated into the paper recovery stream, which facilitates recycling and closes the material cycle in an efficient way.

gelato chocolate clasico

 

Rotogravure, our most renowned printing technique, has been a key factor in this project. Its precision and ability to deliver high-definition results allows us to maintain the graphic quality required by Gelato Classico, even when working with a substrate such as paper, which presents additional technical challenges compared to plastic or multilayer materials.

Another challenge we faced with this project was maintaining machine performance despite the change in substrate. The heat-seal coated paper requires careful adjustment of sealing parameters and speed, so studies and technical tests were conducted to ensure that this flexible packaging material met industrial production standards.

In addition, the graphic reproduction must live up to a brand that pays attention to every detail. The transition to a sustainable material cannot compromise visual quality, which is why it was essential to work with maximum precision in cylinder engraving and ink application.

fabrica rieusset

 

 

Award-winning innovation with a purpose

This project has been a prime example of cross-functional collaboration at Rieusset: the business development team identified the opportunity together with the client, the R&D department outlined the action plan, and the prepress and printing teams coordinated each phase of the technical process. The involvement of all teams was essential to achieve a comprehensive solution that combined innovation, performance and consistency with the product.

The final result not only meets Gelato Classico’s functional and aesthetic expectations, but has also been recognized externally. This development was awarded the runner-up prize for sustainability from the Graphic Arts Guild of Catalonia, a distinction that celebrates the joint effort to offer responsible and innovative solutions in the packaging sector.

Beyond the award, this project represents a way of understanding innovation: not as a goal in itself, but as a tool to accompany our customers in their strategic decisions. The Gelato Classico case demonstrates that it is possible to align sustainability, technical performance and visual identity, without renouncing any of these pillars.

gelato clasico chocolate

 

Are you looking for a solution for your ice creams?

At Rieusset we strongly believe in the value of collaboration. Every customer is unique, and every need is an opportunity to create something different. Working with Gelato Classico has been a clear example of how innovation gains true meaning when it is driven by shared goals.

If your brand is also looking for an ice cream packaging solution, discover how we at Rieusset can help you.







    If the topic of this post is of your interest and you would like to know what we can do for your brand, contact us.







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