29 Sep Our participation in Drinktec 2025 and visit to Labelexpo Europe
Index of contents:
- A conversation with Jordi López
- Drinktec 2025
- Our experience as exhibitors
- A visit to Labelexpo Europe 2025
- Acknowledgments
A conversation with Jordi López
After a busy week between Munich and Barcelona, we spoke with Jordi López, General Manager of Rieusset, about his experience at the Drinktec and Labelexpo 2025 trade fairs.
What is your assessment of your participation in Drinktec 2025?
The outcome has been very positive. Our goal at trade shows is always to showcase ourselves so that people can get to know us, and now, after the show, looking at the number of visitors we have had, we can see that we have achieved our goal.
What lessons or ideas will you take away to apply in your day-to-day business?
More than just lessons or ideas for day-to-day operations, we have come away with aspects that we need to consider in our strategy, such as the customers/markets we can cover and that we often rule out for reasons mainly related to logistics. At Rieusset, we strive to distinguish ourselves through product quality and service levels, and during the fair, we welcomed customers who were looking for a supplier to help them stand out from their competitors or solve the delivery problems they have with their current suppliers. So, we are leaving Drinktec 2025 with a rethink of our strategy.
It is also true that we visited the fair and saw potential suppliers of both raw materials and equipment, and we have initiated some collaborations that initially look promising.
How was your experience at Labelexpo Europe 2025?
I was always a regular visitor to Labelexpo when it was held in Brussels, and now that it is held in Barcelona, my city, I couldn’t miss it. I have to say that the number of visitors, at least on the days I attended, seemed very high to me, and I had the opportunity to arrange meetings with customers and suppliers. Due to the coincidence with Drinktec, we were left with a sense of regret for not having been able to organize an event to bring our customers to our factory so they could visit it, but this is something we hope to resolve in future editions.
What common trends did you observe at both fairs? What role does Rieusset play within them?
Rieusset always strives to follow market trends in order to analyze whether they make sense for our customers and, if so, to offer them. At both trade shows we found that in addition to trends that we have been seeing for some time, such as recyclability and sustainability, most companies were offering solutions to make our customers’ products stand out. Both the materials offered and the capabilities of the machines –which also offer productivity– make it possible to create products that can stand out on the shelf. I am a consumer who, when I go to the supermarket, cannot help but stop and look at the flexible packaging or labels I see there, and in recent years I have noticed a significant leap in quality.
Drinktec 2025
From September 15 to 19, we participated as an exhibiting company in Drinktec 2025 the leading international trade fair for the beverage and liquid food industry. Held at the Munich trade fair center every four years, Drinktec once again brings together professionals from around the world to share trends, technical advances, and solutions that will shape the future of the sector.
With more than 50,000 visitors and nearly 1,000 exhibitors from 55 countries, this edition yet again established itself as a global platform for innovation and networking. The presence of key players from the industrial and technology sectors makes Drinktec the ideal place to identify opportunities, exchange knowledge, and generate new synergies.
The event offered a comprehensive overview of the entire life cycle of liquid products: from the selection of raw materials and formula design to processing, packaging, labeling, and distribution. In addition, spaces such as the World of Labels and the new Liquidrome knowledge hub allowed visitors to immerse themselves in the latest developments in labeling, packaging, and sustainability.
Our experience as exhibitors
For Rieusset, Drinktec 2025 was a very valuable experience. Our stand became a meeting point for professionals interested in printing and flexible packaging solutions adapted to new market demands. We had the opportunity to showcase some of our latest work, especially in the beverage sector, where labels and packaging play a key role in consumers’ purchasing decisions.
During the five days of the fair, we were able to share real projects that combine innovation, sustainability, and functionality. We exchanged ideas with people from different countries and professional backgrounds, which allowed us to compare perspectives, learn about new concerns in the sector, and identify emerging trends. Discussions revolved around topics such as choosing more responsible materials, improving recyclability, reducing water use in processes, and the role of design as a differentiating factor.
A visit to Labelexpo Europe 2025
Coinciding with these dates, from September 16 to 19, Barcelona also hosted the 2025 edition of Labelexpo Europe, the world’s largest trade fair dedicated exclusively to the labeling sector. On this occasion, Jordi López, General Manager of Rieusset, attended the event as a visitor, with the aim of learning about the most innovative proposals and assessing possible applications for our future lines of development.
This edition of Labelexpo was particularly significant: after almost 40 years in Brussels, the event was moved to the Fira de Barcelona for the first time. The event brought together more than 600 exhibiting companies and attracted thousands of visitors from over 140 countries, consolidating its role as an international benchmark for printing technologies, finishes, automation, and sustainable materials.
Although we participated as visitors, we believe it is essential to remain involved in these types of events in order to continue identifying opportunities, strengthening strategic relationships, and anticipating future challenges.
Acknowledgments
We would like to thank everyone who visited us at Drinktec 2025, who showed interest in our solutions, shared their needs, or simply came by to meet us. We would also like to thank the fair organizers for the excellent execution of the event.
And, of course, thank you to everyone who is part of the Rieusset team. Your work, dedication, and commitment enable us to continue growing and providing useful, sustainable, and creative solutions to the market.
We return from this double encounter with new ideas, more energy, and an even stronger outlook for the future.