20 Feb Estrella Galicia’s special editions labels
Index of contents:
- Estrella Galicia’s latest special edition: Berlin
- Estrella Galicia’s label personalization strategy
- Rieusset prints Estrella Galicia’s special editions
Estrella Galicia’s latest special edition: Berlin
The thing that Estrella Galicia’s labels habitually stand out for is their special editions. The latest one has been to promote the series Berlin, the Money Heist (“La Casa de Papel”) spin-off, and Rieusset has been in charge of rotogravure printing and producing the labels.
The Berlin spin-off has been a success – in its first week of release it was in the TOP 10 in 88 countries and was number 1 in 36 territories including Spain, Argentina, Brazil, Colombia, Egypt and Saudi Arabia.
As for the label design, the outstanding feature is the series’ main character (Pedro Alonso) holding a jewel, which refers to the commercial that was aired on television at the end of the year to promote the series (seen previously). The colors of the label are very vivid, the main ones being red and blue. The collar, in addition to featuring the brand’s logo, includes the Netflix logo and that of the series.
The labels, in addition to publicizing the new series, have a special promotion called “Loose End Plan”. This promotion is printed on the back of the collar, so that the purchaser of the bottle can know whether he or she has won a prize or not thanks to the use of removable glue, which allows the label to be removed easily and safely. The label contains the prizes raffled by Estrella Galicia:
- A case of 24 bottles (33 cl) of Estrella Galicia.
- A Viajes El Corte Inglés gift card or gift certificate with a value of 3.000€.
- Two tickets to visit Estrella Galicia’s MEGA Museum in A Coruña.
Estrella Galicia’s label personalization strategy
Estrella Galicia is one of our most outstanding creative clients due to the great variety of their labels and their recurring special editions, which we sometimes have the pleasure of printing.
Estrella Galicia is committed to a local marketing strategy, designing special editions linked to each community, whose objective it is to strengthen the attribute of proximity to its consumers. The packaging is the main element around which the advertising campaigns of each special edition are developed, with actions in different media (outdoor, digital, experience sweepstakes, etc.).
Rieusset prints Estrella Galicia’s special editions
Rieusset is one of Estrella Galicia’s printing partners, both for special editions and for their timeless bottles. Let’s take a look at some of the best known and most acclaimed cases for which we print their labels and collars.
Money Heist (“La Casa de Papel”)
Before the Berlin spin-off, Estrella Galicia launched a special edition of their labels to promote the latest season of the famous Money Heist series, one of Netflix’s most watched non-English-language series. For Rieusset it was a pleasure and a privilege to participate in this collaboration, printing the labels and taking care of every detail.
The label design features two of the most iconic elements of the series: the Dalí mask and the red jumpsuit, which is what the main characters wear to pull off the two biggest heists in history.
San Juan special edition
One of their latest special editions was the San Juan edition, with a unique design that welcomed the best time of the year: summer. The design reflects the spirit of Resistance of ‘Don’t let your Arms Down’ (“Prohibido Bajar los Brazos”), of getting up every day and not giving up, because all the world’s peoples have that spirit in their own way.
The chosen artist for this special edition was Inés Vázquez, trained at O Garaxe Hermético in Pontevedra, who designed a label that pays tribute to fire and water.
The main elements of the design are:
- Fire and water: the artist wanted to pay tribute to the most powerful elements that gain even more strength on the night of San Juan.
- Sardines and herbs: the label represents two typical traditions of San Juan. The first, eating sardines for dinner. The second, the next day, getting up and washing your face with St. John’s herbs (mallow, lemon verbena, rosemary, fennel, St. John’s wort, gorse and fern).
- The moon: shining like never before on the shortest night of the year.
Estrella Galicia’s 110-year anniversary edition
To celebrate Estrella Galicia’s 110th anniversary in 2016, the brand decided to launch 110 labels designed by 53 international artists. On that occasion, we also worked side by side and at Rieusset we were in charge of printing the labels and collars. Discover all the details of this special edition in this article.
At Rieusset we are specialists in the printing of beer labels. Do you want to find out more? Contact us, and we will be delighted to help you and turn your most creative designs into reality.
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